Is it ignorance or lack of knowledge?
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There are many challenges the youth face issues like gang rape,alchol abuse and the one I am touching here which is the issues of young girls dating sugar daddies. The answer to the above questions is IGNORANCY,Yes the youth is very ignorant when coming to serious matters.They often commit themselves to things that wont benefit them in the long run.Why does a minor have to date an older man so that she can benefit materially?I have realised that teens are very materialistic and they want things quickly.This leads them to being dependant and not knowing how to support themselves www.southafrica.usembassy.gov/roots/pdfs.com
The issue lies within the societal norms that they have to adjust to.According to the statistics the tertiary students especially girls are the one's that are affected by this matter.Majority of them end up dropping out of school and some end up having babies plus a bonus which is HIV/AIDS.
I know you might be asking yourself that what does this matter have to do with Public relations and the answer is one of the job description for this profession is to create awareness and by touching such issues I am making them aware thae these issues are there and how are they going to stop nor ignore the tempations they come across.What can we do as a young society or as a whole to change that or rather help them?
These are some strategies we going to implement:
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- Establishment of awareness campaigns
- Educate the unfortunate victims and the fortunate one's that did not fall in the trap
- Collaborate with NGO's like LoveLife and start a movement for them
